The online dating sites industry is showing no indications of slowing. Based on a Pew Research Center survey carried out in 2015, 15% of U.S. Grownups purchased online dating services or mobile dating apps and almost half the general public knows somebody who makes use of internet dating or who has got met a spouse or partner in this manner.
It’s likely that, you or somebody you understand has tried internet dating. Therefore, we had been interested: so what performs this industry offer with regards to e-mail marketing?
We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to call just a couple of) to determine what brands really delivered e-mails consistently and effortlessly. Here’s just what we discovered from how three brands are handling online dating sites e-mails.
Friendly and approachable: OkCupid’s bold, fresh appearance
OkCupid is really a dating that is free that’s existed since 2004; it’s available on the internet and via apps for iPhone and Android os. Earlier in the day this current year, OkCupid’s application and site both underwent a redesign; now, there’s a bold, fresh appearance that’s “quirky” and illustration-driven. Here’s a glance at the company’s introductory email:
Here’s why this design works:
- Simple, branded header. OkCupid skips the mess of the navigation menu, having its logo design as being a header that is simple rendering it versatile and effective.
- Cheerful hero example. The example style is playful and enjoyable, and also the festive character is a great option for a greetings email.